Is There Really a Connection? The Illusion of ‘Likes’ in a Digital Zombie Land

Have you ever felt that the internet is becoming a virtual desert of real interaction? The obsession with "likes" and follower counts has created a phenomenon that is both curious and unsettling: accounts with thousands of followers and tens of thousands of "likes," yet not a single word in the comments. This void leaves a cold sensation, as if behind those accounts there were no real people, just an army of bots simulating life.

Today, out of the more than 4.8 billion social media users, it’s estimated that between 5 and 15% are bots on platforms like Twitter and Instagram, according to various studies. This means that millions of accounts are only there to inflate numbers, give automatic "likes," and, ultimately, create a false sense of relevance. And although it may seem like these numbers reflect popularity, the reality is that, in many cases, it’s pure illusion—an empty scene of "likes" that doesn’t truly reflect the actual influence of the content.

The power of "likes" has seduced the majority. We’ve been led to believe that "likes" are the true metric of content success, the pulse of our relevance on social media. But how genuine is that virtual approval when not a single meaningful comment brings life to the interaction? Here, among thousands of fake followers and bot reactions, authentic content creators walk in a true land of zombies. As if we were survivors of an internet that, little by little, is losing its soul.

Every comment, whether praise, critique, or even insult, is a genuine breath—the real oxygen of the networks. When someone responds to our content, they connect in a real way. This is far more valuable than the illusion of numbers, of followers who never interact. In this scenario, the few of us who still create authentic content find ourselves as voices in a digital echo, seeking resonance among a slumbering audience.

The internet was once a space for genuine expression, debate, and discussion. Today, the drive to accumulate followers and "likes" has led us into a superficial version of itself, where each post is measured by empty numbers. In this "zombie land," live and honest interaction becomes a revolutionary act: an almost subversive comment, a genuine question, a meaningful conversation. These small sparks are what truly keep the internet alive.

In the end, fake "likes" and followers don’t echo; they’re noise without substance, digital dust that accumulates without giving life. But comments—those are real.